Concept

Overview

The location of our Bed & Breakfast will be in the mountains between Ensenada and Valle de Guadalupe (or “the Valle,” for short) with views of the ocean and centrally located near the la Ruta del Vino (Wine Route). The units on our property will be simple and modern with superior quality beds, showers and high end amenities. Since we will live on the property, we will be there to personally welcome guests and help them maximize their experience.

The property will feature a main house where we live and approximately 5 guest units, with the prospect of adding more over time up to a maximum of 10 units total. Breakfast will be included in the price of each room. Additional add-on options for guests may include private dinners, wine and snack baskets, a personal driver, a tour guide, and special theme nights during Summer. Other special features of the property may include an outdoor open communal area with a kitchen and outdoor grill, pool and jacuzzi, fire pit, hammock area, a bocce court, and outdoor heaters.

Our target market is design-minded, tech-savvy food and wine enthusiasts, who are trendsetters with an appetite for new cultures and stylish eco-tourism. We anticipate our target age to be between 30 and 65, and our guests will be made up of approximately 50% Californian, 25% other American, 15% Mexican, and 10% Europe and Asia. 


Our competitive advantages

Views: The B&B will be situated in the mountains between Ensenada and Valle, with sweeping views of the ocean in one direction and of Valle in the other.

Luxury: Our rooms will be simple and modern with superior quality beds and bedding, luxury showers, and high-end amenities.

Hospitality: Since we will live on the property, every guest will be personally welcomed by us. We will also share insider information about the area and help guests plan their own unique experience in Valle.

The Brand: Our brand will be recognizable and consistent. Our website will be easy to navigate and booking online will be a breeze.

Special Add-ons: Happy hour baskets, private dinners, wine and snacks a la carte, personal driver, tour guide, daily cleaning, and special theme days and nights.

Additional Property Perks: Outdoor grill and kitchen station, pool and hot tub, fire pits, lounge and hammock area, bocce court, and heat lamps.

 

Mission

Create a simple, comfortable space that brings guests back to nature and cultivates curiosity about culture, food, and wine in Valle de Guadalupe.


Values

Simplicity, Community, Sustainability, Ease, Warmth


Vision

People will think of us when they think of the Valle. We will be among the top recommended accommodation on all travel sites and in all major articles about the Valle published worldwide. 


Market

Design-minded, techsavvy food and wine enthusiasts, who are trendsetters with an appetite for new cultures and stylish eco-tourism.

 
 

The feeling

 

 

The land

One of the distinguishing advantages of our Bed & Breakfast will be the location. We are looking for land in between Ensenada and Valle de Guadalupe. The plots of land we're looking at are just 15 minutes away from the heart of wine country and 30 minutes to downtown Ensenada. This region has rocky, steep mountain ranges  with breathtaking views of the Pacific Ocean. 

Here's one of the final contenders. We like it because it has killer views of Rancho Canon and the Pacific Ocean to the south and the hills of the Valle to the east. The land is big, too! It's almost 6,000 square meters (1.5 acres), so we'll have plenty of terrain to play with. 

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